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Celebrating 25 years of Maxi-Cosi 1984 - 2009


Celebrating 25 years of Maxi-Cosi 1984 - 2009

Introducing Europes first infant car seat
In a time when in-car travel for children was limited to unsafe options like infant carrycots and seats for older children that were not even attached to the car body, the September 1984 introduction of Maxi-Cosi, Europes very first infant car seat, was nothing short of a revolution.

From Dyn-O-Mite to Maxi-Cosi
Originating from the US, the concept of this infant car seat, then called Dyn-O-Mite, was brought to Europe two years earlier by Sjef van der Linden, the late owner of Maxi Miliaan (Dorel since 1994). His keen sense of innovation already led him to run a successful retail nursery store and importing business of nursery goods in Helmond, Holland, where the offices of Maxi-Cosi are still located.
Specially developed for newborns up to 9 months of age, the Maxi-Cosi seat design was unusual for European parents. Also unique was the rearward facing placement - in the front of the car! Considered dangerous in accidents, the passenger seat was off limits to children until then. After all, this is the early 80s, the age before the airbag, before seat belt laws and other safety enhancements in cars.
Groundbreaking in its purpose, design and age group, European safety regulations had to be set up and traffic laws modified to accommodate the innovative character of the Maxi-Cosi, Europes first infant car seat.

Around the world in 25 years
Over the past 25 years, Maxi-Cosi has become a leading brand of child safety seats, selling 1.4 million car seats a year in 75 countries worldwide.
Since its first introduction, over 25 models of car seats have been developed under the Maxi-Cosi brand name*. All of Maxi-Cosis travel options for children up to 12 years offer the trademark ultimate safety, ease of use and a high quality standard. Rave reviews from consumers and professional consumer testing acknowledge the validity of these key features, even resulting in an unprecedented 5 star rating for the Maxi-Cosi CabrioFix with EasyFix base.

* Summary of Maxi-Cosi car seats.
Group 0 / 0+ Maxi-Cosi (1984 Introduction model), Standard, Swing, 500, 600, 1500, Mino, 2000, Plus, Citi, Citi SPS, Mico, Cabrio, CabrioFix Group 1 Priori, Priori SPS, Priori XP, PrioriFix, Midi, Tobi, Mobi Group 2/3 Okidoki, Rodi, Rodi SPS, Rodi XR

Maxi-Cosi is driven by innovation: a set of elastic straps evolved to the first adjustable carrying handle. The simple plastic clip turned into a sleek integrated clip that allows the seat belt to be threaded only in the correct, safe direction. The simple detachable sun canopy has been replaced by a full size sun protection stowed away underneath the seat rim. The first one-pull harness belt system. Harness belts that stay open for easy in and out of the child. An easy to use linked headrest and harness height adjuster. Colour indicators to confirm the correct fit of the harness belts. Award winning Isofix solutions the list of firsts goes on.

The success story continues: Taking safety outside the car
The brand continues to set the standard for child travel solutions. Building on decades of experience and research into what children and their parents need to enjoy their time together without any safety worries,

Maxi-Cosi has taken its expertise outside the car.
The Maxi-Taxi was the first stroller frame that enabled the Maxi-Cosi infant car seat to be used outside the car as a basic buggy. Basic and functional at first, the Maxi-Taxi soon evolved from being an accessory to becoming a complete buggy. With the later introduction of a matching pram body, Maxi-Cosi was the first to launch the concept of the 3-in-1 travel system that is popular in the current market.
In 2007, Maxi-Cosi introduced the award-winning MURA, its first complete pram/pushchair. Loaded with options, the Maxi-Cosi Mura offers everything active young parents need to enjoy plenty of fun quality time with their child, as well as cope with their daily routine.

The 25th anniversary of Maxi-Cosi coincides with the launch of its next step into the future of in-car safety: the Maxi-Cosi Car Seat Family. Offering durable Isofix safety from birth to well over 3 years of age, it consists of two car seats, the Maxi-Cosi Pebble (0-13 kg) and Pearl (9-18 kg), and FamilyFix, an Isofix base which can be used for both seats. State of the art safety enhancing features, such as a lights and sound LED display to warn parents of unsafe installation, make the Pebble, Pearl and FamilyFix the most advanced child safety restraints today.


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